Google Analytics sets this cookie, to determine new sessions/visits. The cookie is updated every time data is sent to Google Analytics. The cookie is created when the JavaScript library executes and there are no existing _utma cookies. This cookie is set by Google Analytics and is used to distinguish users and sessions. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.Ĭookie set to track when someone clicks through a Klaviyo email to a website. We’re thankful to all our Socialites and EDGE customers who continue to support us and we look forward to providing next-generation vaping experiences for many years to come. 2020 will be a very exciting year for all of us at NextGEN360, we intend to continue to innovate and lead the way in the vaping and CBD industry” Chris Carr, Sales Director at NextGEN360.Ģ020 promises to be an exciting year for the EDGE brand, alongside a move to a new and improved website and its new home of. “Looking to the future, we plan to expand the brand even further to more locations and will look to strengthen our position as the ‘go-to’ brand for hardware and e-liquids. The merge with Socialites marks the first of the new year’s milestones for the EDGE brand, coming prior to the launch of some exciting and innovative hardware, incorporating cutting-edge patented technology that revolutionises the vaping experience, with special considerations also being made in preparation for the upcoming menthol ban.
Commanding a growing 36.5% market share within UK convenience by units sold (Total Impulse, Nielsen) as well as expanding international operations in 9 countries and counting, 2020 is set to be an exciting year for EDGE. With Socialites’ successful e-commerce site and strong loyal customer base now fostered under EDGE, the merge creates a fantastic opportunity to improve brand awareness which in turn, will increase revenue.ĮDGE is currently stocked in over 18,000 retail locations, with the addition of over 50 prestigious sites in major shopping centres across the UK following the absorption of Socialites. Preserving a selection of legacy flavours now brought under the new branding.Īs the UK’s current No.1 brand within convenience, the decision to merge brands will enhance EDGE’s retail footprint and further strengthen the EDGE brand’s presence within the market, streamlining business function and improving the overall efficiency of retail operations. Socialites e-liquids being replaced by EDGE Elite range of liquids, while Impact a selection of hardware which will be migrated, along with all In normal times - You’ll find me at one of the Socialites stores we've kept open - usually with a big smile on my face because I genuinely love what I do and feel very lucky to have a thriving business - working with the public is always fun even if that means every day is different.January of Q1 2020 will see the long-standing Socialitesīrand absorbed into NextGEN360’s leading EDGE brand. My ethos in retail has always been based around service, and I’d like to think my customers will tell you that I’m friendly, a bit of a chatterbox, but most of all a wealth of knowledge and passionate about my business. And to my knowledge this makes me one of the longest standing persons working in the industry. Gosh, how’d that happen? This of course, was before 'vaping' as a noun was even really a thing.
I’ve worked in vaping for over a decade now. The idea is, this way we can tailor our operation to our customers more exclusively and more extensively, as it's always been a firm belief here at Socialites, that personal touches make the best kind of customer service.Īnd I'm the owner of SOCIALITES VAPING. However, since closing our sites during the 2020 pandemic, we came to the difficult decision to base our business almost completely online. Since 2012, Socialites has been one of the busiest vaping retailers in the UK and beyond.įrom the earliest 'cig-a-like' device all the way up to our own 'sub-ohm' range, we have built our business in shopping malls and on high streets, right across the country as a ubiquitous presence, arguably paving the road for the UK vaping industry as a whole.
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